Mastering the Renovation Game: 10 Expert-Backed Strategies for a Smooth Home Transformation
Identify Gaps
Once you’ve studied your competition, look for gaps in the market that you can fill. This could be a specific type of renovation that isn’t being offered, a price point that’s missing, or a demographic that’s being underserved.
For example, if you notice that there aren’t many home renovation businesses catering to eco-conscious consumers in your area, you could focus on using environmentally friendly materials and marketing to that demographic. This can help you stand out from the competition and attract a specific group of customers.
Remember, identifying gaps in the market doesn’t mean you should offer services that you’re not equipped to provide. Make sure you have the skills and resources to offer the services you’re advertising.
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